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Side with Love

Side With Love is an interfaith public advocacy campaign that seeks to harness love’s power to stop oppression. It is sponsored by the Unitarian Universalist Association and all are welcome to join.

Why Now

This is a time of great hope and possibility, yet our communities are threatened by the increased prevalence of acts motivated by fear and hate. No one should be dehumanized through acts of exclusion, oppression, or violence because of their identities.In public debates on immigrant justice, LGBTQ equality, and more, we stand on the side of love and call for respect, inclusion, and compassion.


Side with Love campaign elevates compassionate religious voices to influence public attitudes and public policy. Through community activismsocial networking, and media outreach, people across the nation are equipped to counter fear and make love real in the world.


The broad message —“Side With Love” — emerged as a rallying point for people of faith in Massachusetts during their early efforts for fully inclusive marriage, and later during the fight against Proposition 8 in California.

The Standing on the Side of Love campaign was inspired by the 2008 shooting at Tennessee Valley Unitarian Universalist Church in Knoxville, which was targeted because they are welcoming to LGBTQ people and have a liberal stance on many issues. The Knoxville community responded with an outpouring of love that inspired the leadership at the Unitarian Universalist Association (UUA) to launch the Side With Love campaign in 2009, with the goal of harnessing love’s power to challenging exclusion, oppression, and violence based on sexual orientation, gender identity, immigration status, race, religion, or any other identity.

In 2010, we began the tradition of re-imagining Valentine’s Day as a social justice holiday. Starting in 2012, this event has evolved into the 30 Days of Love — a month-long spiritual journey and commitment to sustained action and service.

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